Developing a redefined brand experience for a 75 year-old company to better represent the quality of services delivered.
Stamp conducted a Marketing Action Plan (MAP) and, from those insights, delivered comprehensive rebranding and digital communications efforts. Holding on to some of the elements of the old brand, like its signature color, tone of voice and personality was part of the brand strategy.
Robust digital marketing began with the launch of a new website—and has followed with a highly targeted thought leadership blog publishing campaign, a targeted LinkedIn campaign, and a PPC campaign focusing on target audiences where Standard has the most experience.
Traditional branding efforts include a communications package, team wear and fleet graphics.
Print materials graphically support the brand’s core values and lift areas of their expertise.
Email marketing teasing new blog posts with links to the website to read full articles. Fun and creative animations are also sent via email and social for holidays.
Learn more about our thought leadership program by reading Raising the Roof for Standard Commercial Roofing and Envelope Solutions with Thought Leadership.
An ongoing targeted LinkedIn campaign leverages the email database.
2020 brought a milestone anniversary and a celebratory “75 Years On Top” logo. Strong and bold in keeping with Standard’s brand, the mark has folded into every aspect of the marketing efforts.
Learn more about our rebranding efforts for Standard by reading Rebranding Standard, a 7-Decade Old Commercial Roofing Company.
- Marketing Action Plan
- Brand Awareness
- Content Development
- Art Direction/Graphic Design
- Digital Strategy
- Email Marketing
- Search Engine Optimization
- Social Media Management
- Thought Leadership
- Vehicle Graphics
- Website Design
- Website Development
“Stamp has brought us into the 21st century as far as our business development efforts and exhibiting a professional appearance—helping customers and potential customers understand who we really are as people and what we do.”