Insights
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Does Your Best-In-Class Company Look Best-In-Class?
Take a moment to assess if your brand's image reflects the excellence you aim to achieve in the construction industry. Read time: under 1 minute.
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The Power of Merch for Construction Companies
Branded wearables and items are transforming construction marketing. Boost job site visibility, build a professional image, and increase client and employee loyalty with these powerful promotional tools. Read time: 5 minutes.
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Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
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Protecting Service Provider Brands
A 2-minute conversation with intellectual property attorney LaConya Murray, discussing why professional service providers should protect their brand with a trademark. View time: under 2 minutes
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Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes