Insights
-
Where Are Your Customers Coming From?
A Business Attribution Study maps out where your clients come from and how they connect with your organization. By analyzing sales data and client sources over the past decade, you can understand your key audiences and inform your Marketing Action Plan (MAP). Read time: 3 minutes.
-
The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
-
Striking the Balance: Why You Need Realistic AND Aspirational Goals.
Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute
-
Marketing Action Planning for Construction Services—It’s Time to Tune Up
A Marketing Action Plan (MAP) helps organizations define and prioritize the targets, roles, beliefs, and processes essential for a successful marketing strategy. Learn how to create a dynamic and effective plan to maximize your marketing efforts. Read time: 3 minutes.
-
Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
-
Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
-
Why You Need a Success Statement
What is success for your organization? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your organization to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes
-
Revisiting Your Social Media Marketing Plan
To stay ahead in social media marketing, it's crucial to continually refine your strategy based on platform preferences and media consumption habits of your target audience. By analyzing past performance and aligning content with evolving trends and algorithms, you can effectively engage your audience across various social channels. Read time: four minutes