Insights
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Know Where Your Construction Services Firm is Going?
A MAP is a proven, step-by-step process document to help guide construction service providers’ short- and long-term plans of work to achieve their defined success. Read time: 3 minutes
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The Power of Video Testimonials: Authentic Connections That Drive Results
Video testimonials are a powerful way to build trust, engage audiences, and drive conversions. By sharing real stories from customers and partners, businesses can create authentic connections that resonate. Learn how video testimonials can enhance your marketing strategy and boost results across multiple channels. Read time: 3 minutes
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Unlocking Pinterest Potential for Specialty Trade Contractors
With over 518 million active users, Pinterest is the perfect platform for a specialty trade contractor to promote their offerings, and we've got some tips to help your company make Pinterest a valuable resource for customers. Read time: three minutes
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Tips for an Effective Construction Services Website
Websites are typically the first brand experience your customers engage with. Use these four tips for strategy, engagement, trust, and reach to be sure you're building on the strongest foundation. Read time: 3 minutes
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Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Effective Website Planning Steps
Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes