• Making Alabama Roads Safer with the Code of the Road for ALDOT

    Making Alabama Roads Safer with the Code of the Road for ALDOT

    Jim & Leigh say‚Ķ Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.

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