Case Studies
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Construction Branding and Marketing Services for Standard Commercial Roofing
A holistic rebranding effort and website launch recast Standard Roofing as Standard Commercial Roofing & Envelope Solutions.
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How a Digital Campaign for the Home Builders Licensure Board Helped Protect Consumers from Unlicensed Contractors
A digital campaign created for the State of Alabama’s Home Builders Licensure Board helped educate consumers about the dangers of using unlicensed contractors and urged them to “Ask to See the Card” before hiring someone for home repair or remodeling.
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Rebranding Standard, a 7-Decade Old Commercial Roofing Company
A holistic rebranding effort and website launch recasts Standard Roofing as Standard Commercial Roofing & Envelope Solutions.
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Raising the Roof for Standard Commercial Roofing and Envelope Solutions with Thought Leadership
Reinforcing Standard as more than just commercial roofing to its target audiences—that they are now performing more roof maintenance of existing roofs as well as performing a steadily increasing volume of overall “building envelope” maintenance—helps establish them as the top building envelope maintenance company in Alabama.