Case Studies
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Construction Branding and Marketing Services for Standard Commercial Roofing
A holistic rebranding effort and website launch recast Standard Roofing as Standard Commercial Roofing & Envelope Solutions.
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A 20+ Years Relationship Prepares Our Construction Client to Build for the Future
Framing the future for Jubilee Builders began with a Marketing Action Plan in 2006.
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Raising the Roof for Standard Commercial Roofing and Envelope Solutions with Thought Leadership
Reinforcing Standard as more than just commercial roofing to its target audiences—that they are now performing more roof maintenance of existing roofs as well as performing a steadily increasing volume of overall “building envelope” maintenance—helps establish them as the top building envelope maintenance company in Alabama.