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Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
Framing the future for Jubilee Builders began with a Marketing Action Plan in 2006.
Reinforcing Standard as more than just commercial roofing to its target audiences—that they are now performing more roof maintenance of existing roofs as well as performing a steadily increasing volume of overall “building envelope” maintenance—helps establish them as the top building envelope maintenance company in Alabama.